Lead your next sales call with calm, not pressure.

The CONNECT Framework: 7 steps to lead a sales call without feeling pushy. Plus the words to use and your call prep sheet.

What's inside

Everything you need before you hit call

The 7 steps

A clear structure for your sales call, from the first minute to an honest next step, so you always know where you are.

The words to use

Simple phrases for the moments that usually feel awkward, so you never have to improvise under pressure.

Your call prep sheet

A short checklist to calm your nerves and walk into every call prepared and present.

1 · Connect with yourself 2 · Your client 3 · Their needs 4 · Your solution 5 · Proof 6 · Their concerns 7 · Commit together

Why I created this

A great sales call isn't about convincing anyone.

I spent over 12 years in sales, including at Personio, where I was an award-winning Account Executive and trained new sales teams.

The best structure I know starts with a step most sales training skips: connecting with yourself before the call. It's the first step of CONNECT, and the reason it feels so different from everything you've tried before.

With love,

If selling feels heavy, forced, or misaligned, and traditional sales advice hasn't worked, this approach is a game changer.

Büşra Coşkuner

1:1 client

Your next sales call can feel calm.

Get the free roadmap and walk in knowing exactly how to lead it.

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