You love what you do. Business & Sales Mindset Coach for women with service-based businesses
Selling it is the hard part.
I help women with service-based businesses stop letting fear and self-doubt hold them back, so they can show up, talk about their offers and sell with confidence, without feeling pushy or pretending to be someone they're not (I know, you don't want to be like "the salespeople").
12+ years in SaaS sales · Business & Sales Mindset Coach
Workshops & talks at
Does any of this
sound familiar?
Posting
Posting about your offer feels so exposing that you keep putting it off.
Sales conversations
Sales conversations feel like something to get through, not something you enjoy.
Your price
When you share your price, your voice gets quieter and you start justifying it.
Following up
You don't follow up because you're afraid of seeming pushy.
You're not bad at business. You need the skills, self-trust and support to move forward, even when fear shows up.
THE REAL VALUE ENGINE
Find the words that bring you clients.
You know you help people. Saying how is the hard part. The Real Value Engine guides you step by step, from who you help and the real problem you solve, to your offer statement, your content and your next sales conversation. You answer in your own words. The engine connects the dots.
Get clear
Your ideal client and the real problem you solve
Get seen
Your offer statement, Instagram bio and content ideas
Get clients
Messages that open conversations and calm sales calls
Make it happen
Your weekly moves and your mindset
10 steps · Go at your own pace · Use it in English or Spanish, and get your results in the language you speak with your clients · Included in 1:1 coaching and Show Up Fully & Sell
The founding group is open. Come and check it out.
If selling feels heavy, forced, or misaligned, and traditional sales advice hasn't worked, this approach is a game changer.
Büşra Coşkuner
1:1 client
After only a few months, I closed a project at a price point that would have felt impossible before.
Büşra Coşkuner
1:1 client
Months ago, there was no way I could confidently take sales calls or truly believe I could be good at sales.
Anniina Gutierrez
1:1 client
I'm feeling much more comfortable in sales and discovery calls. I'm less stressed, and overthinking less for sure.
Pauline Delepaut
1:1 client
How I see sales
Three things I believe about selling
01
It starts before the call.
Sales starts with how you talk about your work and how visible you are. If people don't know you exist, it's hard for them to buy from you.
02
It starts with you.
You can know exactly what to say and still doubt yourself, fear judgement or worry about seeming pushy. That's why learning to sell also means working on how you see yourself and what you believe about selling.
03
It's about connection, not convincing.
You don't have to pressure anyone. Your job is to understand the person in front of you and whether you can genuinely help. A good sales conversation helps you both see if it's the right fit.
How we work together
It's not just about knowing what to say.
You can learn all the right sales techniques and still find yourself overthinking the message, avoiding the follow-up or doubting your price. That's why we work on three things, together.
01
Get clear
Know exactly what you offer, who it's for and how to talk about it.
Together we work on
- Your offer and who it's really for
- Your message and how you position yourself
- How to communicate the value of your work
- How to lead a sales conversation that feels like you
02
Rewire your mind
Change the beliefs that keep you holding back, so fear stops making your decisions.
Together we work on
- The beliefs about selling, money and visibility that keep you stuck
- Calming your nervous system before the things that scare you
- Building the self-trust that makes showing up feel safe
03
Take action
Put it into practice, with me by your side.
Together we work on
- Real actions in your business, one step at a time
- Posting, following up and saying your price
- Accountability and support, so you're never doing it alone
You don't need to become someone else to sell well. You need to learn how to show up as yourself, even when it feels uncomfortable.
Imagine this
The same week. A different you.
Monday morning
You post about your offer and feel proud of it, not exposed.
In a sales conversation
You enjoy it, because you're there to help, not to convince.
When you share your price
You say it calmly, with conviction, because you know what your work is worth.
Friday afternoon
You follow up with ease. It feels like care, not pressure.
Selling stops feeling like pushing and starts feeling like connecting with the people you're here to help.
Start here · Free
Pick the one that sounds like you
Free sales call roadmap
Dreading your next sales call?
Get The CONNECT Framework, my 7-step roadmap for leading calm, clear sales conversations, without feeling like you have to convince anyone to buy.
Free guide · Show Up Fully
You know what to do.
So why do you keep holding back?
A short guide on how the way you see yourself, and the way you see selling, shapes everything you do in your business.
Meet Jimena
Hi, I'm Jimena. And I know this feeling from the inside.
I spent over 12 years in sales, including at Personio, where I was an award-winning Account Executive. I knew how to lead sales conversations, understand what people needed and help them make decisions.
But when I started building businesses of my own, selling felt different. Suddenly, it wasn't just about an offer. It felt personal.
Sharing my work meant putting myself out there. Talking about my prices brought up doubts. And I began to understand something I now see in so many women I work with: knowing how to sell and trusting yourself enough to do it aren't the same thing.
That's why I combine my sales experience with mindset coaching. I want women to build businesses around work they believe in, learn to sell in a way that feels true to them, and stop letting fear decide how big they're allowed to dream.
I see selling as an act of connection, never as convincing or pushing. Connection has always been my superpower, and I'll help you make it yours.
Because I believe you can build the business you want without losing yourself in the process.
With love,
Speaking & workshops
Sales as an act of connection
I speak to founders, students and women's business communities about the mindset behind selling, and why the best sales conversations feel like connection, not convincing.
Signature talk
Sales as an Act of Connection
Why selling gets easier when you stop trying to convince, and how to lead a conversation that feels human on both sides.
Keynote
The Power of Mindset in Entrepreneurial Success
How the way you think about yourself shapes what you're willing to do, and what you end up building.
The Real Calling
Latest episode
The podcast
The Real Calling
Honest conversations about the mindset, sales and personal growth behind building a business you believe in, without losing yourself in the process.
Work with me
Ready to do this together?
Private coaching
1:1 Mindset & Sales Coaching
Deep, personal work, built entirely around you and your business. We go to the root of what's holding you back and create a way of selling that fits you, your offer and your clients.
- Deep belief work on your beliefs and patterns, using coaching, NLP and hypnotherapy
- Your own sales approach, designed for you and your business, from the first message to the sales call
- Your messaging, reviewed and shaped together, so people instantly understand what you do
Two, four or six months
Doors open
6-week group programme
Show Up Fully & Sell
Six weeks for women with service-based businesses who believe in their work but struggle to put it out there consistently.
Get clear on your message. Shift the fears and beliefs holding you back. Learn to sell with confidence and take action, even when self-doubt shows up.
Starts the week of 30 November · Early bird €397 until 15 November
The newsletter
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The Real Circle.
Where growing your business starts with you.
A letter for women building something meaningful. Honest notes on mindset and selling, stories from behind the scenes, and first access to everything new.